Catherine Campbell is the founder and director of Bright Planning. Her business expertise has been featured in Harvard Business Review, Bloomberg, The Daily Muse, CBS Small Business, and elsewhere. Since 2006, Catherine has developed marketing strategies and content for various companies around the globe, from multimillion-dollar businesses to fast-growth startups. She has consulted for bestselling authors and some of the top sales and social influencers in the United States.
Bright Planning specializes in content marketing and copywriting: one-time consults, monthly consulting, content planning, content creation and setup/maintenance of content channels such as blogs, websites, email, social media, as well as handling media outreach strategies. The consultancy only works with companies that operate a triple bottom line (people, planet, profit).
Catherine was born in the Appalachian mountains of North Carolina and has called Asheville home for seventeen years.