Book Marketing 2.0

    I only make it out to Asheville quarterly, so I don’t have the ability to spend as much time offering as many events for Asheville Writers as I do for Triangle Writers. However, I am hoping to visit Western North Carolina more often in 2015. My first event of the year for Asheville Writers is in February. In response to members’ requests, I scheduled this event for a night during the week, which seemed to be a convenient time for the majority. I just finished teaching a 10-week course on Book Marketing at Duke University’s Continuing Education program OLLI, so I am bringing a condensed ‘best of’ one-night version to Asheville! Here is some feedback from last semester’s Book Marketing students:Advanced Registration is Required (no walk-ins)Whether you traditionally publish or self-publish, you are responsible for marketing your book. Book signings at brick-and-mortar stores are traditional marketing tools for authors, but readers today consume books digitally too.In addition to writing and editing their manuscripts, authors are generally responsible for growing and maintaining their social media presence. Where are their readers on these platforms? In this session we will review social media demographics and the unique ways authors can connect on each platform. We will also review new online tools available to authors that help reach their readership and retain greater profits from book sales.

    Mojo Coworking

    I only make it out to Asheville quarterly, so I don’t have the ability to spend as much time offering as many events for Asheville Writers as I do for Triangle Writers. However, I am hoping to visit Western North Carolina more often in 2015. My first event of the year for Asheville Writers is in February. In response to members’ requests, I scheduled this event for a night during the week, which seemed to be a convenient time for the majority. I just finished teaching a 10-week course on Book Marketing at Duke University’s Continuing Education program OLLI, so I am bringing a condensed ‘best of’ one-night version to Asheville! Here is some feedback from last semester’s Book Marketing students:

    Advanced Registration is Required (no walk-ins)

    Whether you traditionally publish or self-publish, you are responsible for marketing your book. Book signings at brick-and-mortar stores are traditional marketing tools for authors, but readers today consume books digitally too.

    In addition to writing and editing their manuscripts, authors are generally responsible for growing and maintaining their social media presence. Where are their readers on these platforms? In this session we will review social media demographics and the unique ways authors can connect on each platform. We will also review new online tools available to authors that help reach their readership and retain greater profits from book sales.

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